About Us

People who trust us…

The Pancake & Waffle Making Specialists

‘A website for caterers – made by caterers’

Established in 2013 by Loic Moinon, Pancake-World is the industry leading Crepe Mix, Waffle Mix & Crepe Making Equipment & Accessories’ Specialist.

Hailing from Brittany, France – ‘the home of the crêpe!’ – Loic has over 15 years experience in the catering industry, with a passion for crêpe & waffle making. Using his expertise and knowledge, Loic formulated traditional recipes for our wholesale batter mix, offering authentic French flavour and texture.

We supply high-quality professional equipment and luxury pancake and waffle making supplies to a wide client base, ranging from small independents to large national chains. Our popular Starter Kits, Crepe Mixes, Waffle Mixes, Crepe Making Accessories, Crepe Makers, & Waffle Makers are all industry best-sellers and as well as being the UK’s favourite Crepe Mix & Waffle Mix suppliers, we also distribute Bulk Orders throughout Europe, the Middle-East, USA and Australia.

Our aim is to provide customers with high quality products at the best possible prices. If there’s an item you need that’s not shown on our website, then just email or call  us and we’ll be able to source it for you. We’re also available to help you with specialist advice on every step of your crêpe & waffle making journey.

Meet the team


Loic – Managing Director & Crêpier Extraordinaire

3 words to describe me: A passionate, perfectionist pancake lover

Loves: The great outdoors and spending time with my 3 beautiful girlies

Crêpes or waffles: Sweet and savoury waffles all day long!

This year I’m: Learning to play the guitar






Craig – Sales & Marketing Manager

3 words to describe me: Cheeky, creative and considerate

Loves: Blackburn Rovers

Crêpes or waffles: Crêpes

This year I’m: Thinking I might actually start penning that novel… (at last)






Deb – Sales & Marketing Associate

3 words to describe me: Bright, breezy and busy

Loves: Books, wine and family time

Crêpes or waffles: Crêpes (of the savoury variety)

This year I’m: Honing my DIY skills as I’m renovating my new house